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VOTI - voices of the industry

Social Media:
Tips for professionals and early career artists

Social media…friend or foe? It all depends on how we balance our work and engagement time.

Nowadays, most of the musicians and music creators use social media to promote themselves and their work, however there are times when they can feel that their work gets unnoticed.

We’d love to help; here you can find simple steps that you could do to attract more attention for you and your work:

 

  • CREATE STRATEGYcome up with a successful marketing strategy: 
    • What audience are you targeting?
    • What content should you use that would appeal to them?
    • What is your vision?
    • Timeline for your success

 

  • CHOOSING A PLATFORMstrategically choose a platform that will enable you and your work to gain recognition. Your personal Artist Connects Page can be your online-base like an EPK for all your music sales outlets, videos, biogs, and professional contacts. A place to share your ideas and you work with the world.

 

  • LANGUAGEwhen selling your work, think about formal and informal language. Use clear and genuine language to really get your message across. Your language is going to be one of the ways to make a first impression – will grab and hold your audience’s attention

 

  • SOCIAL MEDIA CONTENT CREATIONIf you don’t want to spend hours stressing out about your social media content, try to create some content in advance. You can schedule your Facebook, Instagram & Twitter posts using simple tools such as Creator Studio or Facebook Business Suite (Facebook & Instagram) and Twitter Ads (ads.twitter.com) for Twitter. These tools will help you save time, improve performance, and get better insights.

    Useful tools for creating engaging content:

    • Canva
    • Offeo
    • Photoshop
    • Splice (video editor)

 

  • KEEP YOUR BRAND IMAGEthink about your brand image and stick with it. You want people to know who you are – what your identity is and they will come back to your platform because of your brand, and because they can relate to your work

 

  • PROFESSIONAL PHOTOSbeing able to give a face to a name is a strong means of developing awareness among audience and live bookers. We live in an increasingly visual world, strong / professional photos = stronger impact to your message / story

 

  • CONSISTENCY IS KEYdecide how many times a week you are going to provide your audience with relevant content. This will help your brand image to reach and engage with more people. When they know when to expect your content, they will come back

 

  • CONNECTING WITH AN AUDIENCEdo interact with your online audience, responding to their comments, or Instagram, Facebook stories. This way, they will feel more like an audience and less like just a consumer

 

  • BE ORIGINALtry to be an authentic and a genuine music creator. This way, the audience will be able to connect with you and your work.

 

  • WHO IS YOUR AUDIENCEdo some research on what your audience is like. Do they prefer videos or ‘live performances’ on social media? Do they enjoy long or short posts? Also, knowing a little bit about your audience eg: age/demographic could be a great factor for choosing what song to perform or what music to create

 

  • DON’T COPY BUT GET INSPIRATIONcheck other musicians’ social media who play the same genre as you. Do they have the same goals and ideas? Is there something you could learn from them?

 

  • INTEGRITY midst all the advice of thinking about your audience, your look, your sound, being yourself must be key.. Especially regarding artistic output, being genuine and having conviction in what you create and who you are can be seen a mile away

 

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